James Field

Managing Partner & Founder

The Chief Marketing Officer for Don't Quit!, Field has worked in the consumer packaged goods and beverage industry for some of the top companies across the country. Starting as the Director of Business Development for Frey Farms he successfully launched a beverage program for Subway® & Chipotle. While serving as Head of Foodservice Marketing for Cholula he established marketing programs to surpass rival Tabasco and help position the company for a 39% increase in food service sales. Additionally James spent time with Media Predict as their VP of Business Development, expanding their portfolio of media research to the QSR & CPG sectors with companies like KIND Bar, PepsiCo & L.A. Libations.


Darlene Barbee

Co-founder & Partner

Currently the Vice President, Operations and R&D of Don’t Quit, Barbee was responsible for creation of seven formulas from ideation to production for the upstart protein-based company. Prior to her work with Don't Quit she served as Director of Commercialization and Sales for ZICO Beverages - creating cross-functional integration processes between corporate (Coca-Cola) and sister brands (Minute Maid/Odwalla). She also served in a sales and forecasting role with Surefire, helping increase revenue by 50% through planning and process.


Fred Pinczuk

Co-founder & Partner

COO of Core Hydration LLC, Pinczuk created the $38M overcap iconic design and function and assisted with the design and implementation of Core Juice (aseptic). A former Director of Ops for Neuro Brand, LLC and plant manager & engineer for POM Wonderful, Fred implemented new packaging designs and technological optimizations. He also served as Production Manager for the first PET wine bottle (a Beringer 187 ml), before getting his start traveling throughout the world installing and training 200+ customer beverage packaging lines.